01 Overview
A revolution in roofing
After developing OneDek®, a high-performance alternative to traditional low-slope roofing assemblies, All Weather Insulated Panels needed to effectively market the product to architects and contractors. The goal was to position OneDek as a simplified, sustainable choice to reduce complexity at the job site and increase efficiency throughout the building project.
02 Services
By creating a landing page with a vanity URL reinforcing the product’s tagline, “The Power of OneDek,” we helped All Weather effectively position its product as a complete system. As a lead generation strategy, the page features a gated third-party engineering study that evaluates OneDek’s performance.
Expertise
- Customer-facing landing page
- Digital & print ads
- Email marketing
- Graphic design
- Social media
- Trade show expertise
03 Impact
Since its launch in April 2021, the Power of OneDek landing page has helped All Weather generate both awareness and leads, with 18,771 total views and 256 form submissions.
