01 Overview
A creative campaign for a critical cause
As federal and state lawmakers began introducing bills designed to end period poverty, global washroom products manufacturer, Bobrick, emerged as the go-to partner for increasing access to menstrual products in public restrooms. Bobrick’s napkin-tampon dispensers with free-vend operation complemented the brand’s advertising and landing page, complete with a legislative map and other resources that inform architects and facility managers about this rapidly expanding issue.
02 Services
Beyond Bobrick’s core audiences of architects and facility managers, Pipitone developed and executed campaigns that targeted school administrators and the general public with specialized messaging. As states enacted specific requirements, Pipitone continued to deliver customized messaging for segmented audiences in those precise geographic areas.
Expertise
- Strategic communications
- Creative concepting
- Content development
- Web design
- Graphic design
- Email marketing
- Influencer marketing
- Public relations
- Social media
- Print advertising
- Digital advertising
- Research
03 Impact
Bobrick raised awareness of the period justice issue among its key audiences across a range of touchpoints. The campaign reached more than 1.2 million impressions across all marketing collateral, including Google and LinkedIn ads and trade digital and email.
