01 Overview

Full-speed integrated marketing

Vitro Architectural Glass sought to promote the 30th anniversary of its innovative Intercept® Spacer System Technology at GlassBuild America, the glass industry’s largest annual gathering. During GlassBuild America 2022, Pipitone supported Vitro in planning and executing an outing for invited guests in the fabrication industry to SPEEDVEGAS, a Las Vegas race track offering exotic driving experiences.

SpeedVegas website

SpeedVegas LEGO set

02 Services

Ahead of the event, Pipitone developed creative concepts, written copy and graphic design for the event invitation and registration landing page. Event planning services included RSVP management, venue and vendor coordination, on-site support and a LEGO design contest to promote the event.

Expertise

  • Marketing Strategy
  • Creative Concepting
  • Copywriting
  • Graphic Design
  • Web Design
  • Email Marketing
  • Event Planning

SpeedVegas leather jacket

03 Impact

More than 40 attendees joined Vitro at the event, which strengthened the relationships between Vitro and its valuable fabrication partners and led to increased awareness of the Intercept® Spacer System’s major milestone.

SpeedVegas event banners