01 Overview
Vitro Architectural Glass partnered with Pipitone to relaunch its signature Starphire Ultra-Clear® low-iron glass for interior applications. Pipitone developed an integrated marketing campaign to increase awareness of Starphire® glass and its industry-leading clarity to ultimately encourage specifications for interior projects.
Product Video
02 Services
Pipitone developed an integrated marketing campaign that included a new website; PR outreach;two nurturing campaigns directed at architects and interior designers; collateral for sample kits. the sales team and fabricator partners; and print, digital and social media advertising in top trade publications.
Expertise
- Marketing strategy
- Creative concepting
- Web design
- Graphic design
- Print advertising
- Digital advertising
- Public relations
- Social media
- Email marketing
Website
03 Results
The launch campaign generated requests for:
- 79 Starphire® glass sample kits
- 1,470 12" x 12" Starphire® glass samples
- 435 4" x 6" Starphire® glass samples
90k
impressions generated from web banners
thanks to strong visual elements that captured users’ interest
3.4m
total impressions generated from sponsored social media posts
15k
engagements
210k
impressions generated from native article placements
80k
additional impressions generated from e‑newsletter placements
In 10 months, the campaign generated requests for
79
Starphire® glass sample kits
1,470
12" x 12" Starphire® glass samples
435
4" x 6" Starphire® glass samples
