01 Overview
pairing food and cocktails with social media
Opening in 1999, Walnut Grill American Eatery and Bar is a full-service restaurant with a local feel. While it has four locations in the Pittsburgh area, Walnut Grill strived to reach new demographics in the market. The goal was to get influencer target audiences talking about what the restaurant brings to the table – delicious food, outstanding beverages and great service.
02 Services
Tasked with enhancing Walnut Grill’s social media presence, Pipitone positioned the brand in a fresh way through partnerships with seven Pittsburgh-based foodie influencers, while also hosting an influencer event in hopes of reaching new audiences.
Expertise
- Influencer management
- Social media
- Email marketing
- Photography and videography
- Event management
- Branding
03 Impact
Walnut Grill’s influencer event generated extensive awareness, reaching 10,000 accounts on social media and generating over 700 content engagements with 68 pieces of content shared via stories and in-feed on seven unique author pages.
