We utilize decades of experience to engineer strategies that help building product manufacturers get results—from getting into the spec and staying there—to generating leads, launching products and building brands.
For us, building products marketing is a passion. In this industry, our focus is sharp, spanning both commercial and residential construction. With over 20 years of dedicated experience, we’ve honed our understanding of the intricate building products value chain, anticipating the diverse needs of architects, interior designers, contractors, and more.
Navigating this dynamic landscape, we recognize the significance of accurately targeting the various personas within these categories. From architects and designers to estimators and engineers, each role demands a tailored approach, and we’re up to the challenge. Our understanding extends beyond the design and construction process to encompass the intricate relationships between internal sales teams, distributors, and independent rep organizations.
Engagement in the industry is more than just professional, it’s personal. Attending conferences, trade shows, and virtual events is not just a task but a commitment to staying immersed in the latest trends and innovations. We collaborate closely with editors, influencers, and research groups dedicated to the building products category, ensuring clients achieve maximum exposure and results.
Our proven track record is a testament to our commitment. Working with industry giants like Vitro Architectural Glass (formerly PPG Glass), Kingspan Insulated Panels, Bobrick Washroom Equipment, Birdair, Koala Kare, EPIC Metals and Sloan, we’ve crafted brand messaging, executed large brand architecture projects, and developed strategic integrated marketing communications plans. Recognition at prestigious awards, including the Architectural Record Advertising Excellence Awards and the Hanley Wood Brand Builder Awards, underscores our dedication and creativity.
Pipitone’s influence extends beyond accolades. Strong media-buying power translates into premier advertising, securing trade show and value-added placements for clients. Engaging with editors from major publications in the architectural and building trade categories, we not only showcase clients’ offerings but also provide innovative ideas that enhance editorial content.
In the digital arena, we’re not just early adopters, we’re pioneers. With strong digital and social media capabilities, we have seamlessly integrated marketing automation into our strategy, certified as a HubSpot Platinum Partner. This commitment to innovation stems from our core belief in providing tools that deliver measurable ROI.
At Pipitone, success is intertwined with the success of our clients. Building strong partnerships is key to advertising excellence. Collaborating closely with clients who bring in-depth product knowledge, innovation, and vision, we infuse strategic insights, creative prowess, and industry expertise. This dynamic synergy results in award-winning creative that exceeds expectations.
The Architectural Record Advertising Excellence Awards serve as our litmus test, showcasing the marketing talent of Building Product Manufacturers (BPM). Since 2011, our BPM clients have consistently secured an impressive 51 awards, surpassing competitors by 20%. This remarkable achievement solidifies our position as unrivaled industry leaders in BPM marketing, pushing boundaries, and elevating brands to new heights.
With Pipitone, your brand’s journey in the Building Products category becomes a transformative adventure marked by success, innovation, and enduring partnerships.
From leading providers of restroom products and accessories to North America’s largest glass producer and everything in between, Pipitone has provided expert insights and impactful solutions to manufacturers across the building products sector.
In the competitive landscape of the building products industry, it's paramount to stand out. Manufacturers today are not only tasked with producing high-quality products but also with demonstrating a firm commitment to sustainability. Fortunately, this is the sweet spot where Pipitone's deep industry knowledge and innovative marketing strategies truly shine, guiding clients to use sustainability as a powerful differentiator.
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We recently hosted a webinar on The Reality of Change; Digital Transformation for Building Products Manufacturers where we explored the impacts of digitization and Artificial Intelligence (AI) on building products marketing.
If you missed the webinar or had to leave during it - not to worry! You can watch the recording below.
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My presentation, “Converting Brand Equity into Sales Opportunity”, focuses on using integrated marketing to maintain share of voice, nurture relationships, measure as you go, and gain more conversions. But before I speak that day, I’d like to give you a little sneak peek into my insights.
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As remote work becomes the new normal for architects and other design professionals, building product manufacturers have been forced to react quickly. In the past few weeks, we’ve helped our clients find solutions to urgent marketing challenges.
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